Tehnica de stabilire a pretului care este menita de a influenta perceptia clientilor in legatura cu pretul actual al unui produs, 2 metode obisnuite de pricing psihologic sunt Odd Pricing si Prestige Pricing. Vezi Odd Pricing; Prestige Pricing.
pricing intended to influence the customers' perception of the actual price of a product; two common forms of psychological pricing are odd pricing and prestige pricing. See Odd Pricing; Prestige Pricing.
