Impartirea unei piete eterogene in grupuri relativ omogene pe baza atitudinilor, credinte, opinii, personalitati si stiluri de viata, numit uneori "State-of-Mind" Segmentation.
the division of a heterogeneous market into relatively homogeneous groups on the basis of their attitudes, beliefs, opinions, personalities and lifestyles; sometimes called "State-of-Mind" Segmentation.
