O tehnica de studiu de marketing calitativ in care cei intervievati folosesc culori, forme, simboluri, etc, pentru a-si exprima sentimentele in legatura cu anumite produse sau branduri. Vezi Qualitative Marketing Research
a nonverbal, qualitative marketing research technique in which respondents use colours, shapes, symbols, etc. to express their feelings about certain products or brands. See Qualitative Marketing Research.
