O alianta intre producatorul produsului si o alta companie in scopuri promotionale, de exemplu, Coca Cola poate forma parteneriat de promovare cu 20th Century Fox Film Corp, intelegere de a plati acea companie ca sa arate acea bautura racoritoare in mod insistenta intr-un nou film. Vezi Movie Tie-Ins; Entertainment Marketing.
an alliance between a manufacturer of a product and another company for the purposes of promotion; for example, Coca-Cola Co. may form a promotional partnership with 20th Century Fox Film Corp., agreeing to pay that company to display the soft drink prominently in a forthcoming feature film. See Movie Tie-Ins; Entertainment Marketing.
