Reducerea latimii unui mix de produse prin scaderea diversitatii produselor oferite de categoriile de produse;product line reintrenchment urmeaza in mod obisnuit esuarea platii dobanzii la lansarea unui brand intr-o categorie/ Vezi Product Line; Product Mix Width
reducing the width of a product mix by decreasing the diversity of items offered across product categories; product line retrenchment is common following the failure of brand leveraging to launch a brand into a related category. See Product Line; Product Mix Width.
