O strategie in care anumitor produse dintr-o linie le este data atentie promotionala speciala, fie pentru a ridica interesul(la capatul de jos al liniei), sau imaginea(la capatul de sus). Vezi Product Line.
a strategy in which certain items in a product line are given special promotional attention, either to boost interest (at the lower end of the line) or image (at the upper end). See Product Line.
