Una din 4 strategii posibile de segmentare(cu strategie concentrata de segmentare,strategie concentrata pe extinderea segmentului de piata si strategia segmentarii diferentiate) disponibile unei firme in relatie cu segmentul sau segmentele pe care le vizeaza , intr-o abordare a segmentarii extinderii unei linii de produse, o firma ofera diverse produse unui singur segment. Vezi Segmentation Strategies; Concentrated Segmentation Strategy; Market Segment Expansion Strategy; Differentiated Segmentation Strategy.
one of four possible segmentation strategies (with concentrated segmentation strategy, market segment expansion strategy and differentiated segmentation strategy) available to a firm in relation to the segment or segments it wishes to target; in a product line expansion segmentation approach a firm offers several products to one segment. See Segmentation Strategies; Concentrated Segmentation Strategy; Market Segment Expansion Strategy; Differentiated Segmentation Strategy.
