Un grup de produse fabricate sau distribuite de o organizatie, similara in modul in care au produs sau vandut, de exemplu Gillette au pus pe piata o linie de aparate de ras si lame, o linie de produse de toaleta, o linie de pixuri si una de brichete
a group of products manufactured or distributed by an organisation, similar in the way they produced or marketed; for example, Gillette markets a line of razors and blades, a line of toiletries, a line of pens and a line of cigarette lighters.