Un concept care creaza analogie intre durata vietii unei persoane si aceea a unui produs, sugerand ca, in mod tipic, viata unui produs consista din 4 etape-introductiva, de crestere,maturitate si declin, conceptul este folosit ca un instrument pentru formularea strategiilor de marketing potrivite fiecareia dintre etape
a concept which draws an analogy between the span of a human life and that of a product, suggesting that, typically, a product's life consists of four stages - introductory, growth, maturity and decline; the concept is used as a tool to formulate marketing strategies appropriate to each of the stages.
