Decizia de a renunta la un produs (de exemplu, in stadiul de declin al ciclului sau de viata) pentru a folosi costurile asociate cu acel produs pentru a imbunatatii profiturle sau pentru a lansa resurse care pot fi folosite in alte moduri.
the decision to drop a product (for example, in the decline stage of its life cycle) in order to use the costs associated with it to enhance profits or to release resources that could be more effectively used in other ways.
