Advertising in care o companie promoveaza un produs sau seviciu. Cele care dau produsului valoare pentru cumparator sunt atributele tangibile si proprietatile intangibile.
advertising in which a company promotes a particular good or service. Product Attributes distinctive tangible and intangible features of a product that give it its value to a user.
![[Influenceri printre noi] Vlad Eftenie: Traim intr-o lume in care se promoveaza orice si oricum, sa para ca avem o activitate](https://media.iqads.ro/2016/10/portret-vlad-cover-410.jpg)
![[In 2026] Calin Clej: E nevoie de un „zero moment of truth” in industria de marcomm din Romania](https://media.iqads.ro/2016/07/calin-clej-cover-410.jpg)
![[Native ad] Raluca Berceanu, Geometry Global: E un fel de a salva planeta de poluarea prin publicitate proasta](https://media.iqads.ro/2016/06/raluca-berceanu-cover-800-cover-410.jpg)
![[UPDATE] Cannes Lions 2016. Un premiu Gold, doua premii Silver si un Bronze la PR pentru campaniile romanesti. Alte 7 shortlistari la gala de maine](https://media.iqads.ro/2016/06/13497519-10155246741178539-1372513295318586484-o-cover-410.jpg)
![[Case Study] Tribal Worldwide Romania - #MecSaysHiToJunimea / McDonald's / McDonald's](https://media.iqads.ro/2016/05/mec-cover-410.jpg)
![[Premiile FIBRA #1] Shortlist FIBRA - Ogilvy Romania - Where's Mr. Applehead? / Strongbow / Heineken](https://media.iqads.ro/2016/05/cap-de-mar-cover-410.jpg)
![[Premiile FIBRA #1] Bronze FIBRA - Next Advertising - We're Cutting Off The Gas / Carbocit / Biofarm](https://media.iqads.ro/2016/05/untitled-design-4-cover-410.jpg)
![[Premiile FIBRA #1] Bronze FIBRA - Argo - Doamne Fereste / Doamne Fereste / Argo Strategy](https://media.iqads.ro/2016/05/untitled-design-70-cover-410.jpg)
![[FIBRA Jury] Karpat Polat: My first ad copy was for the owner of the advertising agency I worked at. He wanted to sell his car](https://media.iqads.ro/2016/04/10535714-10152409917602949-7416198799849621937-o-cover-8001-cover-410.jpg)
![[Premiile FIBRA] Totul despre inscrierea campaniilor care fac publicitatea mai buna](https://media.iqads.ro/2016/03/spotlight-normal-cover-410.jpg)
![[FIBRA Jury] Kevin Brady (ECD, Droga5): It took me a long time to realize this, but I’ve noticed that agencies are incredibly reflective of their founders](https://media.iqads.ro/2016/03/1920-kbrady-1-1133x637-cover-410.jpg)
![[FIBRA Jury] Evgeny Primachenko: The best way to win awards is accidentally, if you know what I mean](https://media.iqads.ro/2016/02/ep1-cover-410.jpg)
![[Bilant 2015] Alex Cernatescu (Infinit Solutions): Au disparut din ce in ce mai mult clientii distribuiti separat ca operatiuni de marketing si advertising](https://media.iqads.ro/2015/12/alex-cernatescu-cover-410.jpg)
![[OOH Focus] Carmen Andrei (Cocor Media Channel): Nu cred ca putem vorbi de o evolutie a pietei de OOH, ci mai degraba de o "incremenire" a acesteia la cea de acum 10-15 ani](https://media.iqads.ro/2015/08/carmen-andrei-cocor-cover-410.jpg)
