Indiferenta cumparatorului la pret, cand schimbarea procentajului in cantitate solicitat reprezinta mai putin decat modificarea de procentaj din pret, consumatorii sunt insensibil la pret. Vezi Price Elasticity
buyers' insensitivity to price; when the percentage change in quantity demanded is less than the percentage change in price, consumers are price-insensitive. See Price Elasticity.