O metoda de pretestarea unei reclame, dupa analiza mai multor portofolii ale versiunilor diferite ale unei reclame, cei intervievati alesi din piata tinta sunt rugati sa-si aminteasca in detaliu pe acelea pe care si le amintesc
a method of pre-testing an advertisement; after looking through a portfolio of different versions of a particular advertisement, respondents chosen from the target market are asked to recall in detail those which they can remember.
