Pierderea asteptata a vanzarilor unui produs pe o linie, in favoarea introducerii unui produs nou: canibalismul planificat poate avea loc cand o companie vrea ca clientii sa se redirectioneze catre alt produs din gama lor, decat catre un produs al unui competitor. Vezi Cannibalisation.
the expected loss of sales of a product in a line to a more recent product introduction; planned cannibalisation might occur when a company wants its customers to switch to another of its own products rather than to a product of a competitor. See Cannibalisation.
