Caracterul distinctiv al unei persoane, folosit ca baza pentru o segmentare psihografica a pietei in care indivizii cu personalitati relativ similare, cu nevoi si dorine similare sunt grupate intr-un singur segment. Vezi Psychographic Segmentation
the distinctive character of an individual; used as a basis for the psychographic segmentation of a market in which individuals of relatively similar personality, with similar needs or wants, are grouped into one segment. See Psychographic Segmentation.
