Ocazii de a vedea/auzi. Numarul presupus(in cercetarile audientei) de oportunitatii de vedea/auzi o reclama in randul publicului tinta - ex.: cititorii unei reviste cu un tiraj mediu se considera a avea o ocazie de a vedea o macheta de presa care apare in respectiva revista. Acestea pot fi exprimate ca o medie OTS in randul audientei acoperite - ex.: 80% cu o medie de 5 OTS sau ca o specifica frecventa - ex.: 45% cu o acoperire de cel putin 4 vizionari, insemnand ca 45% au posibiliatea de a vedea reclama de cel putin 4 ori. Exista diferente intre ce inseamna OTS/OTH in functie de diferite mijloace media.
Opportunities To See/Hear. The number of claimed (in audience research) opportunities to see/hear an ad among a target audience, eg. the readers of an average issue of a magazine would be considered to have an opportunity to see an advertisement appearing in an issue of that magazine. Can be quoted as an average OTS among the audience reached, eg. 80% at 5 average OTS, or as a specific frequency, eg. 45% 4+ reach, meaning that 45% have the opportunity to see the advertisement at least 4 times. Definitions of what constitutes an OTS/OTH differ between media.
