Suma tuturor pietelor industriale, institutionale, de re-vanzare si guvernamentale, ale caror cumparatori achizitioneaza produse pentru fabricarea altor produse, pentru re-vanzare, sau in operatiile ce privesc afacerile lor.
the sum of all industrial, institutional, reseller and government markets whose buyers purchase products for resale, for use in the manufacture of other products, or in the operation of their businesses.