Un instrument de diagnosticare de marketing care aduce un mijloc de evidentiere atributele mediului pentru a atrage atentia managerilor catre avantajele aduse de schimbarea conditiilor mediului sau a pericolelor imediate. Vezi SWOT Analysis
a diagnostic marketing tool providing a means of appraising environmental attributes to alert managers to the benefits associated with changing environmental conditions and to impending dangers. See SWOT Analysis.
