Teste facute telespectatorilor unei reclame sau unui program in timpul unei trasmisiuni adevarate al mijlocului de comunicatie testat
Tests recall among viewers of a commercial or program during a real broadcast of the tested communication.
Teste facute telespectatorilor unei reclame sau unui program in timpul unei trasmisiuni adevarate al mijlocului de comunicatie testat
Tests recall among viewers of a commercial or program during a real broadcast of the tested communication.