Termen folosit in marketingul non-profit cu referire la faptul ca organizatiile non-profit trebuie sa se promoveze donorilor si clentilor sai; fiecare target necesita o abordare diferita de marketing.
A term used in non-profit marketing in reference to the fact that non-profit organisations must market themselves to their donors as well as to their clients; each target requires a different marketing approach.
