Practica de a plasa diferite unitati de produs (batoane de ciocolata, supe, iaurt etc) intr-un singur conteiner atunci cand sunt oferite spre vanzare, cu scopul de a creste totalul vanzarilor, pentru a introduce un produs nou sau pentru a castiga acceptarea consumatorilor.
The practice of placing several units of a product (chocolate bars, soups, yogurt, etc) in one container when offering them for sale in order to increase total sales, to help introduce a new product or to win consumer acceptance.