Tactica de vanzari folosita de organizatii in care centrul de cumparare al unei companii importante include mai multi membri; echipa de vanzari petrece timpul maxim pe care il are la dispozitie cu personalul ompaniei, in incercarea de a lua contact cu cat mai multi participanti la luarea deciziei de la toate nivelurile.
A tactic used by selling organisations where the buying centre of a large and important company includes many participants; the selling team spends maximum time with company personnel, attempting to reach as many as possible of the decision participants at all levels.