Martech (Marketing Technology)
Simply put, Martech is a term used to describe the overlap between marketing and technology. Software suites & tech tools used by marketers to drive more marketing impact usually fall under the martech umbrella.
Martech (Marketing Technology)
Simply put, Martech is a term used to describe the overlap between marketing and technology. Software suites & tech tools used by marketers to drive more marketing impact usually fall under the martech umbrella.