Metoda de stabilire a pretului in care un fabricant configureaza un pret relativ scazut in stadiul introductiv al ciclului de viata al produsului, intentionanad sa castige o cota de piata. Vezi Market Skimming Pricing.
An approach to pricing in which a manufacturer sets a relatively low price for a product in the introductory stage of its life cycle with the intention of building market share. See Market Skimming Pricing.
