Orice circumstanta sau trasatura a unei piete care impiedica o firma sa intre; cea mai mare bariera in intrarea pe piata este prezenta unui concurent hiper protectiv, cu un avantaj competitiv evident.
Any circumstance or feature of a market which inhibits or deters a firm from entering it; the greatest market entry barrier is the presence of a firmly entrenched competitor with a significant competitive advantage.
