Strategie prin care o companie priveste mai departe de produsul existent si de nevoia sau dorinta consumatorului care il cumpara; asadar, o companie care produce pudra de sapun, stiind ca dorinta consumatorilor este de a avea haine mai albe, ar putea sa-si extinda operatiunile pentru a produce un agent de inalbire.
A strategy in which a company looks beyond its existing product to the need or want of the consumers which buy it; thus a company which makes soap powder, knowing that what its consumers want is whiter clothes, might expand its operations to make a bleach.
