Structura de marketing a unei organizatii in care specialistii au responsabilitatea unor piete (nu unor produse); structura relevanta care apare in situatia in care nevoile fiecarei piete pe care se afla compania difera foarte tare. Vezi Market Segmentation Organization; Product-Based Marketing.
A marketing structure of an organisation in which staff specialists have responsibility for particular markets (rather than for particular products of the organisation); an appropriate structure when the needs of each market served by the firm differ widely. See Market Segmentation Organisation; Product-Based Marketing Organisation.
