Convingerea eronata conform careia segmentul de piata cel mai mare va fi cel mai profitabil pentru o firma atunci cand se lanseaza; de obicei, competitia va avea cel mai mult de castigat de pe urma acestui segment. Vezi Market Segmentation (segmentarea de marketing).
The erroneous belief that the biggest segment of a market will be the most profitable one for a firm to enter; competition will usually be keenest in the biggest segment. See Market Segmentation.
