Unul dintre cele trei scopuri posibile (impreuna cu obiectivul de loialitate si obiectivul de proces) a unei promovari a vanzarilor pentru consumatori; cumparatorilor li se ofera stimulente pentru a cumpara o cantitate de produse mai mare decat ar fi achizitionat in mod normal. Vezi Loyalty Objective; Trial Objective.
One of a three possible aims or objectives (with loyalty objective and trial objective) of a consumer sales promotion; purchasers are offered incentives to buy a greater quantity of the product than they would otherwise have done. See Loyalty Objective; Trial Objective.
