Divizarea unei piete heterogene in grupuri relativ omogene, in functie de particularitatea de a-si permite un produs in stadiul particular al fiecaruia din ciclul de viata familiala. Vezi Family Life Cycle.
The division of a total heterogeneous market into relatively homogeneous groups on the basis of their ability to afford a product at their particular stage in the family life cycle. See Family Life Cycle.
