Personaje din fictiune, filme, televiziune etc, care sunt folosite, sub o licenta din partea creatorilor sai, in activitatea de marketing pentru produsele de larg consum, precum cerealele pentru micul-dejun, batoane de ciocolata, inghetata etc.
Figures from fiction, television, movies, etc which are used, under license from their creators, in the marketing of consumer goods such as breakfast cereals, chocolate bars, ice creams and so on.
