Metoda de stabilire a pretului, uitlizata in situatiile de piata oligolpolistica, in care companiile mari mentin un pret foarte mic pentru a descuraja micii concurenti si pentru a-si pastra cotele de piata. Vezi Umbrella Pricing.
A pricing practice, common in oligopolistic market situations, in which the large companies maintain very low prices to discourage smaller competitors and thus protect their own market shares. See Umbrella Pricing.
