Etalon non-probabil folosit pentru a strange date primare intr-o cercetare de marketing; etalonul este ales dintre cei pe care cercetatorul ii considera potriviti subiectului. Vezi Probability Sample (etalon probabil); Non-Probability Sample (etalon non-probabil).
A type of non-probability sample used in gathering primary data in marketing research; the sample is drawn from those whom the market researcher judges to be knowledgeable about the subject. See Probability Sample; Non-Probability Sample.
