Metoda de reducere a riscurilor in care doua firme isi combina fortele de productie sau promoveaza impreuna un produs; metoda de penetrare a unei pieti straine in care firma colaboreaza cu o companie locala sub forma unui parteneriat, cu scopul producerii si promovarii produsului pe piata respectiva.
A risk-reducing method of market entry in which two firms combine forces to manufacture or market a product; a method of entry into a foreign market in which a firm joins with an overseas company to establish a partnership for the production and marketing of its product abroad.
![[Inceputuri #denepretuit] Malina Soare (FF Group Romania), prin 20 de ani de expeditii in marketingul local, cu opriri in 6 piete](https://media.iqads.ro/2019/05/elmec-poza-cover-410.jpg)
