Una dintre cele patru caracteristici (impreuna cu inseparabilitatea, perisabilitatea si variabilitatea) care disting un serviciu; intangibilitatea exprima faptul ca un serviciu nu are substanta fizica. Vezi Services Marketing; Inseparability; Perishability; Variability.
One of the four characteristics (with inseparability, perishability and variability) which distinguish a service; intangibility expresses the notion that a service has no physical substance. See Services Marketing; Inseparability; Perishability; Variability.
