Plan sau tactica de advertising menite sa schimbe imaginea unei marci (si nu sa o mentina in timp) si care se bazeaza pe furnizarea de informatii (si nu pe imagistica si simbolism) pentru a-si atinge scopurile. Vezi Image-Oriented Maintenance Strategy; Information-Oriented Change Strategy; Information-Oriented Maintenance Strategy
An advertising plan or tactic intended to change a brand's image (rather than to maintain it over time) and which relies on the provision of information (rather than imagery and symbolism) to achieve its effect. See Image-Oriented Maintenance Strategy; Information-Oriented Change Strategy; Information-Oriented Maintenance Strategy.
