(1) In teorie, obiect, persoana sau situatie despre care individul crede ca este satisfacator pentru o motivatie; (2) in vanzari, orice bonus, recompensa, concurs, program de recunoastere etc, menit sa motiveze membrii echipei de vanzari sa depuna mai multe eforturi. Vezi Learning Process; Motive.
(1) In learning theory, an object, person or situation that an individual believes will satisfy a motive; (2) in selling, any bonus, reward, contest, recognition program, etc. intended to motivate members of a sales team to greater efforts. See Learning Process; Motive.