Pentru a testa eficienta advertisingului, indivizi selectati din piata tinta sunt rugati sa se uite printr-o revista si sa semnaleze reclamele pe care le-au vazut inainte. Vezi Recognition Tests (test de recunoastere).
To test the effectiveness of advertising, individuals selected from the target market are asked to look through a magazine and then to recall advertisements they have seen. See Recognition Tests.
