Plan de advertising menit sa schimbe imaginea brandului (nu sa o mentina in decursul timpului), care se bazeaza pe imagistica si simbolism (mai mult decat pe furnizarea de informatie) pentru a-si atinge obiectivele. Vezi Image-Oriented Maintenance Strategy; Information-Oriented Change Strategy; Information-Oriented Maintenance Strategy.
An advertising plan or tactic intended to change a brand's image (rather than to maintain it over time) and which relies on imagery and symbolism (rather than the provision of information) to achieve its objective. See Image-Oriented Maintenance Strategy; Information-Oriented Change Strategy; Information-Oriented Maintenance Strategy.
