O publicatie al carei continut editorial, ca si publicul, este larg, acoperind o gama larga de caracteristici demografice, spre deosebire de o vertical publication, care se ocupa de subiecte specifice si acopera un public segmentat(vezi: Vertical Publication).
A publication whose editorial content and audience appeal is broad, spanning a range of demographics, as opposed to a vertical publication, which deals with one specific topic and appeals to a far more segmented audience (see Vertical Publication).
