Organizarea unor activitati de marketing de catre firme independente, aflate la acelasi nivel intr-un canal de marketing, astfel incat sa existe o stransa colaborare in activitatile de cumparare, promovare etc, cu scopul de a atinge scalele economice.
The organisation of marketing activities by independent firms on the same level in a marketing channel so that they work closely together in buying, promotion, etc. to achieve economies of scale.
