Termen colocvial folosit cu referire la produsele folosite frecvent, in viata de zi cu zi (precum agrafele de birou, ace pentru desen, capse, post-it-uri) si care nu pot fi diferentiate de cele ale concurentei; cumparatorii acestor produse le vor alege de obicei pe cele mai ieftine.
A colloquial term used in reference to common, everyday items (such as paper clips, drawing pins, staples and scribble-pads) which cannot be differentiated significantly from those of competitors; purchasers of "ho-hum" products will generally favour the cheapest available.
