Formal, cei care cauta experiente placute in mod frecvent; indivizi care, prin natura lor, cauta produsele care le ofera cea mai mare placere, fara a lua in considerare caloriile, continutul de zahar sau de sare, nivelul de colesterol, colorantii, conservantii si asa mai departe; hedonistii sunt, mai mult de jumatate, consumatori de ciocolata, racoritoare, bere etc.
Formally, those who habitually seek pleasurable experiences; individuals who, by nature, seek products which provide them with the most pleasure, without regard to calories, sugar content, salt content, cholesterol levels, colouring or preservative additives, and so on; hedonists are above-average consumers of chocolates, soft drinks, beer, etc.
