Luare de decizie sau rezolvarea unei probleme de catre consumator care necesita un efort minimal de cautare si evaluare a alternativelor inaintea achizitionarii. Se mai numeste si Automatic Response Behaviour, Routine Response Behaviour and Routinised Problem Solving. Vezi Extensive Problem Solving; Limited Problem Solving.
Consumer decision making or problem solving requiring only minimal search for, and evaluation of, alternatives before purchasing. Also referred to as Automatic Response Behaviour, Routine Response Behaviour and Routinised Problem Solving. See Extensive Problem Solving; Limited Problem Solving.
