Metoda de colectare de date calitative in cercetarea de marketing in care subiectii intervievati sunt rugati sa isi imagineze diverse lucruri; in acest context, cerectatotrul cauta sa gaseasca reactiile emotionale ale consumatorilor la branduri si produse specifice. Vezi Qualitative Marketing Research (cercetarea calitativa de marketing).
A method of collecting qualitative marketing research data in which respondents are asked to imagine they are dreaming or fantasising; whilst in this state, a researcher seeks their emotional reactions to particular products and brands. See Qualitative Marketing Research
