Asigurare data de producator unui intermediar de marketing care este obligat sa scada preturile, iar diferenta ii va fi returnata; scopul acestui pret garantat este sa-l faca pe intermediar sa comande o cantitate mai mare de produse.
An assurance given by a manufacturer to a marketing intermediary that if the wholesale price of a product is lowered while the intermediary is still holding stocks, the difference will be refunded; the purpose of the guaranteed price is to encourage the intermediary to order a large quantity of the product with confidence.
