Numarul toatal, fara dubluri, de oameni sau de locuinte pe care ii reprezinta un anumit program mediatic.
Total number of unduplicated people or households represented by a given media schedule.
Numarul toatal, fara dubluri, de oameni sau de locuinte pe care ii reprezinta un anumit program mediatic.
Total number of unduplicated people or households represented by a given media schedule.