Instrument stiintific folosit in cercetarea de marketing pentru a masura reactia unui subiect in studiul unei recleme; instrumentul masoara transpiratia din timpul vizionarii unei reclame. Vezi Galvanic Skin Response.
A scientific instrument used in marketing research to measure the reaction of a subject in a study to an advertisement; the instrument measures the perspiration that accompanies the subject's interest or arousal. See Galvanic Skin Response.
