Strategie de piata competitiva in care liderul incearca sa identifice si sa isi imbunatateasca punctele slabe, de obicei in zonele geografice sau pe segmentel de piata unde are o performanta scazuta.
A competitive marketing strategy in which the market leader attempts to identify and strengthen its own weak points, commonly geographic areas or market segments in which it is under-performing, before a smaller rival can mount an attack against it.
