Un dispozitiv de ierarhizare care masoara constizarea audientei tinta in ceea ce priveste o companie si produsele ei. Raspunsurile sunt de obicei inregistrate pe o scara de la 1 la 5: 1. Nu am auzit niciodata de ea; 2. Am auzit de ea; 3. Stiu putin despre ea; 4. Stiu destul de multe lucruri despre ea; 5. O cunosc foarte bine. Vezi Favorability Scale.
A scaling device for measuring a target audience's awareness and knowledge of a company or its products. Responses are commonly recorded on a five-stage scale: 1. Never Heard of It; 2. Heard of It; 3. Know a Little; 4. Know a Fair Amount; 5. Know It Well. See Favorability Scale.
